And they can come up as suggestions even when someone watches one of your videos outside of that playlist. YouTube prefers to show “ topically related” videos in the Suggested Videos column. Videos included in a playlist have more chances to show up as suggested videos to viewers. To learn more about getting your videos at the top of search results, here’s our guide on YouTube SEO. With a 5000 characters limit for descriptions, you can naturally integrate keywords that your audience is searching for. If your playlist description and title are optimized based on what people are searching for, it will rank higher and improve your chances of scoring more views. In fact, many search results bring in a separate section for ‘Related playlists.’ Playlists often rank in YouTube’s search results. Why create playlists on YouTube Improves YouTube SEO Let’s look at why creating playlists is an important part of your brand’s YouTube strategy. They go by the same rules as streaming platforms (like Netflix): as soon as one video ends, the next in the sequence starts playing.īoth viewers and channel owners can make YouTube playlists. Playlists add a binge-worthy element to your channel. You can also use playlists to organize your channel’s homepage-like we did on Sprout’s YouTube channel: Visitors can find them on the Playlists section of your channel page. You can use playlists to categorize content and help viewers discover specific videos. What is a YouTube playlist?Ī playlist on YouTube is a collection of videos typically curated based on themes. We’ve also compiled a few best practices to make the most out of this tool. In this article, we’ll walk you through how to create and manage new playlists on your YouTube channel. When made strategically, playlists can help you leverage the YouTube algorithm to your advantage, influence your viewers’ choices and keep them coming back. It’s a major part of your YouTube strategy. Yes, that’s right-it’s more than just tossing videos together. Playlists are a powerful (but underrated) feature you can use to grow your YouTube channel.
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